Tracking dashboard

Tracking is where every postcard you mail turns into numbers you can act on: who scanned, who became a lead, and which jobs came back. Open it from the Workspace group in the left sidebar — the page header reads Tracking, “Full-funnel campaign performance and attribution analytics”.

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The filter bar

Everything on every tab respects the filters at the top of the page.

• Campaign — a multi-select. The button reads All campaigns until you pick some, then N campaigns.
• Campaign type — All types, or one of Neighborhood, Reactivation, List campaign, Install neighbors, By area, Targeted list. These filter labels cover the documented campaign types: map draws, reactivation mailings, list campaigns, and automation-created campaigns.
• Date range — one combined button, reading All time until you narrow it. It opens a picker with quick presets (Today, Yesterday, This week, Last week, This month, Last 30 days, This year, Last year, All time) beside a two-month calendar for choosing an exact range.
• Clear appears as soon as any filter is set, and resets all of them.

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The attribution selector

On the right of the filter bar you choose how Mailr should credit results:

• Combined attribution (the default) — everything Mailr can tie back to your mail.
• Direct (landing-page form) — only people who scanned a card and filled in the form.
• Indirect (address match) — only won deals in your CRM whose address matches a household you mailed.

This selector changes Leads, Deals won, Revenue, ROAS and every cost-per figure. It never changes scan numbers — a scan is a scan under any model. For the full explanation, see how attribution works.

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The tabs

Overview is the summary. Campaigns compares campaigns side by side. Scans is everything about QR activity. Calls appears only once you have call tracking connected with at least one active number — see call tracking.

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What each tile means

Two definitions worth knowing by heart. Scan rate is the share of mailed cards that were scanned at least once — unique cards scanned divided by cards mailed. A household that scans five times counts once toward unique scans and five times toward QR scans. And cost per scan, cost per lead and cost per deal are all estimated amount spent divided by that metric, so they inherit the estimate caveat above. Click any tile with a value in it to drill into the records behind it — the QR scans tile jumps to the Scans tab, and the conversion tiles open a list of the leads, deals or revenue that make up the number. Tiles showing zero aren’t clickable. Below the tiles, three cards compare Combined, Direct (“Via landing-page form”) and Indirect (“Via address match”), each with its leads, deals and revenue and its share of Combined. The All leads panel lists every lead regardless of the attribution selector, so its count can differ from the Leads tile. Two charts follow — Scans over time and Leads over time — as daily bars, once there are at least two days of data. Before anything has mailed you’ll see “No tracking data yet. Data will appear here once campaigns have been mailed.”

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Campaigns tab

One sortable table — click any column header to sort — with Campaign · Sent · Scans · Scan rate · Leads · Cost/Lead · Deals · Revenue · ROAS and a bold total row. Each row carries the campaign’s status and type. Clicking the campaign name opens the campaign. Clicking a number instead expands an inline breakdown in place: Scans lists the individual scanned addresses with their scan counts and last scan; Leads, Deals and Revenue list the underlying records.

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Scans tab

Tiles here cover Total scans, Unique scanned, Scan rate and Device split (for example “78% mobile”), followed by:

• Scan map — a satellite map of the addresses that scanned. Dots grow and darken with scan count and cluster as you zoom out. Click one for the address, town, dwelling type, scan count, first scan date and a link to its campaign.
• Scans over time — daily bars.
• Scans by hour of day — 24 bars showing when homeowners actually scan. Useful for deciding when to staff the phones.
• Scans by campaign — expand a campaign to see its scanned addresses, each with First scan, Last scan and Dwelling type.

Before your first scan: “No QR code scans yet. Scans will appear here once recipients start scanning postcards.”

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Calls tab

With call tracking connected, this tab adds Calls, Answered (with missed calls beneath it), First-time callers and Call leads (“Matched to a mailer recipient”). Click any tile to list the calls behind it. Two cards split your calls into Attributed — “Tied to a campaign or recipient” — and Not yet matched to a campaign. Unmatched calls aren’t lost: “These calls match to a campaign automatically once the caller’s number appears as a contact in your connected CRM.” A Calls over time chart and a Calls by campaign table round out the tab.

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What needs a connected CRM

Scans, scan rate and landing-page form leads work on their own. Deals won, Revenue and ROAS stay at zero until you connect a CRM, because those numbers come from deals marked won in your system. Connect one from Integrations, or use Zapier if your CRM isn’t natively supported.

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Next steps