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Targeting is step 2 of the campaign wizard, and it’s where you decide which households get a card. Mailr targets geographically and by property details — you draw areas on a map, or you point at addresses you’ve already worked at and mail the neighbors around them.

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Draw areas on a map

Neighborhood Targeting opens a three-column workspace. On the left is Step 01 · Target / Draw where to send — “Outline neighborhoods, drop a radius, or combine both.”
  • Starting Address — an autocomplete field with the placeholder “Start typing to recenter the map”. It drops a pin and recenters the map; on its own it doesn’t select anyone.
  • Free-draw shape — “Click to outline neighborhoods”. Click to place points, then click the first point or double-click to close. Right-click undoes your last point.
  • Radius — “Drop a circle around a point”. Click and drag to size it, or click the center then the edge.
  • Filter criteria — “Narrow by home value, year built”. Opens the property filter panel.
You can mix any number of shapes and radius circles in one campaign. Each one is listed under Selected Areas as “Shape 1” or “Radius 1” with a color chip, a live count of homes inside it, and an X to delete it. The map itself has a Map / Satellite toggle, with Satellite as the default. On the right, Campaign Summary shows Estimated Contacts as a big number with a per-shape bar — “We’ll mail every home inside the shapes you’ve drawn.” — plus a Cost Estimate at your current volume rate. As the panel says, “the exact total is confirmed on the Review step.” If a single draw covers too much ground, Mailr refuses to count it: “This area is too large to estimate in one draw — split it into smaller shapes and try again.”

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Filter by property

Opening Filter criteria gives you two filters everywhere:
  • Home value — a minimum and maximum.
  • Year built — a minimum and maximum.
A hint pill summarizes your choices, for example “Value 300K–300K–700K · Built 1980–any”. An impossible range blocks the step with “Fix the highlighted filter range to continue.” Below those, Additional property filters are data-driven: Mailr shows only the filters that actually have data inside the areas you drew, and the choices in each one come from that same area. That means the list is different in different towns, and it’s empty until you draw something — “Draw an area to see the property filters available there.” If the filters can’t load you’ll see “Couldn’t load the filters for this area.” and a Retry button.
Only homes with street-level photo coverage can be mailed, because every card is built from a picture of that specific house. This is the single most common reason a count comes in lower than expected. A larger area or looser filters usually fixes it.
Mailr does not offer demographic or consumer-data targeting — no household income, age, or similar. Targeting is geographic and property-based.

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Seed from your past jobs

Neighborhood Reactivation starts from addresses you’ve already worked at: “Upload a CSV of past job addresses. We’ll find neighbors around each one (the job addresses are excluded).”
Only mailing around one or two recent jobs? You don’t need a spreadsheet — a CSV can be a single row with one address, or skip the upload entirely and draw a shape around the job with Neighborhood Targeting instead.

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Upload a CSV

Drag a file onto the upload area (“Drag and drop a CSV file, or click to browse”) or use Choose File, then press Upload & Geocode. There’s a Download sample CSV format link in the app. The file needs one column of addresses, headed address (Address and full_address also work):
Limits: 10 MB and 10,000 rows. Mailr looks up every address to confirm it’s real and place it on the map — you’ll see “Geocoding addresses…” while it works. Rows that can’t be matched are reported and skipped: “N addresses geocoded, M failed.” If nothing matches at all you’ll see “No valid addresses found. Make sure your CSV has an ‘address’ column.” When it’s done you get a “N job addresses ready” block listing the matched addresses, with a Clear & re-upload link.

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Import from your CRM

Instead of a file, use the Import past jobs from block that appears for each connected CRM. Supported today: HubSpot, Jobber, JobNimbus, Housecall Pro, Leap, Proline, RoofLink, AccuLynx, PaintScout, BuilderPrime, JobTread, Service Fusion, and GoHighLevel. Each importer offers a source toggle (such as Past jobs or Clients) and a “Last completed jobs” count from 1 to 500. An Updated since date narrows the pull to records changed on or after that day. Every fetched row arrives ticked — “All are selected — untick any you don’t want to mail around.” — with a Select all checkbox and a running count of how many jobs will be imported. If there are more records than you pulled, Load more fetches the next page and adds it to the list below what you already have. When importing from Clients: “Only contacts with a street address can be imported.” See CRM integrations.

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Neighbors per job

Houses per job sets how many homes Mailr finds around each address. The range is 1 to 500, and the default is 50. The caption shows your running total: “Total estimated recipients: ~N (duplicates near overlapping jobs are removed).”
The job addresses themselves are never mailed. They’re excluded from the campaign, and when you submit they’re added to your suppression list as customers so later campaigns skip them too.

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Who to mail

The Who to mail section on the Settings step decides which exclusion lists apply when Mailr finds neighbors. Standard is the default. Send to everyone is the widest audience Mailr will build, and even then, addresses you’ve marked Do Not Contact are never mailed. Two cooldown windows drive the Standard setting, and you set both under Settings → Account: Mail cooldown (days) (default 30) controls how soon an address can be mailed again, and Customer cooldown (months) (default 24) controls how recently-added customers are skipped. See Workspace settings and Opt-outs and suppression.

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Limits and validation

Go over the recipient cap and the wizard says: “This selection (N properties) exceeds the 100,000 per-campaign limit. Narrow the area or add filters.” Split a bigger area into separate campaigns. Within a single campaign, each household is counted once — overlapping shapes or overlapping job radiuses never produce two cards for the same address. To mail an exact list of addresses rather than neighbors around them, pick the Your list campaign type — it takes a CSV upload or a pull from any connected CRM, and can print customer names on the address block. The other campaign types take job addresses to mail around, and addresses to suppress.

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When nobody is left

If the selection resolves to zero recipients, Mailr tells you why before anything is created:
  • “No mailable homes were found in this area. Only homes with street-level photo coverage can be mailed — try a larger area or looser property filters.”
  • “Found N homes in this area, but every one was filtered out by your ‘Who to mail’ setting (recent customers, recently-mailed homes, and your do-not-mail list). Switch ‘Who to mail’ to ‘Send to everyone’ to include them, or choose a different area.”
  • “Every home found near your addresses is on your do-not-mail list, so there is no one left to mail. Choose a different area, or review your do-not-mail list in Settings.”
On the Review step, the Suppression list row shows exactly what was trimmed, for example “1,240 homes found · 96 excluded” — so you always see the real number before you submit.

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Next steps

Create a campaign

The full four-step wizard, field by field.

Opt-outs and suppression

Your do-not-mail list and how homeowners remove themselves.

Workspace settings

Set your mail cooldown and customer cooldown windows.

Automations

Target neighbors around every job automatically.