Data & privacy

This page explains, in plain terms, what information Mailr uses to send a postcard and what happens to it afterwards. The first half is for Mailr customers. The second half is for people who received a postcard and want to know why. The full Privacy Policy is the authoritative document; questions can go to privacy@getmailr.com any time.

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What powers your campaigns

Three kinds of information come together to produce a personalized postcard. Publicly available property information. When you draw a neighborhood or upload past job addresses, Mailr looks up the homes in that area from property records — the address, and details like home value and year built that you can filter on. This is the same kind of publicly available information a mailing house has always worked from. Mailr does not use demographic or consumer data: there is no household income, age, or purchase-history targeting. Publicly available street-level imagery. A Home Render postcard shows the recipient’s own home because Mailr starts from publicly available street-level imagery of that property and re-renders it in the style you chose. Homes without usable imagery are skipped rather than substituted, and you are never charged for a card that wasn’t produced. See property imagery. The contact and job data you bring. Your CRM records and the address files you upload are yours. Mailr reads jobs, deals, and contacts to trigger campaigns and to match results back to the homes you mailed, and writes leads back into your CRM. Connection credentials are encrypted and stored securely, they’re never shown again after you save them, and you can disconnect at any time — where the CRM allows it, Mailr also removes its own access on that side. See integrations overview.

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Where your data lives, and who can see it

Everything you create — campaigns, designs, brand kit, credits, leads, and results — belongs to your workspace, and only people you have invited to that workspace can see it. What each teammate can do depends on their role: Owners can change settings and billing, Staff can build campaigns and designs, Members can view. See team and roles. Leads captured on your landing pages are yours. When a homeowner submits the form on a card’s landing page, that lead appears on your Leads page, is emailed to you if you have that notification on, and is pushed into your connected CRM. Mailr’s job is to capture the lead, show you where it came from, and hand it over. See leads. Payment details never touch Mailr. Card details are entered inside the payment provider’s own secure checkout form — Mailr does not see or store card numbers. See payments and invoices. Retargeting pixels are your choice. If you add pixel IDs under Settings → Account, those pixels fire on your landing pages so you can retarget visitors. Leave the fields blank and no pixel runs. See workspace settings.

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What a homeowner sees

Keeping this honest matters as much to your reputation as it does to ours, so the behavior is built in and can’t be switched off:

• The landing page shows a rendering of the home, labeled with a DIGITAL RENDERING pill. The underlying street-level photo is never displayed.
• A disclosure strip is appended to every landing page and cannot be removed or edited: “Home imagery on this page is a digital rendering created to preview this design — an artist’s concept, not a photograph. The rendering of this home was created for this address only and mailed only to this address.”
• A home’s rendering is only ever shown to that home. Visitors who arrive without scanning a postcard — including on your own website, if you use the embed — see a stock sample house, never another household’s image.
• Every landing page carries a do-not-mail link, right under the disclosure.

See landing pages.

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If you received a postcard

You don’t need a Mailr account, and nothing here requires you to sign in.

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Why you got this card

A local home-services business — the company named on the card — chose to mail your neighborhood. Usually that means they were working nearby and mailed the surrounding homes, or they selected an area on a map. Mailr is the service that printed and mailed the card on their behalf. Mailr does not sell mailing lists, and the card was addressed from publicly available property records for your area.

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Why your house is on it

The picture is a digital rendering, not a photograph of your home as it is today. It starts from publicly available street-level imagery of the property and is re-rendered to show what the sender’s work might look like there. It was created for that address only, and mailed only to that address. The landing page you reach by scanning the card says the same thing in its disclosure strip.

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How to stop receiving mail

Scan the QR code on your postcard — or open the web address printed on it — and use the Don’t want mail like this? Remove my address link under the page’s disclosure. Confirm on the next screen and you’re done. Nothing happens until you confirm — you can close the page at any point and no change is made. To honor the request, the suppressed address is kept on a do-not-mail list, and it is used only to suppress future mail. Pieces already accepted by the postal service may still arrive. There is no page where anyone can type in an arbitrary address to opt it out. The link on your own card’s landing page is the only route, so a neighbor can’t suppress your address, or you theirs.

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Questions