Campaigns overview

A campaign is one batch of postcards: who gets mailed, which postcard design they get, and which landing page their QR code opens. This page covers the kinds of campaigns you can run, where to find them in Mailr, and how money moves from your credit balance to the mailbox.

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What a campaign is

Each household on a campaign is a recipient, and each recipient gets their own postcard — their home on the front, their mailing address, and a QR code printed just for them. Cards are 6 × 9 in either way you build them. Mailr mails within the United States only. You choose the audience once, and Mailr handles the rest: finding the addresses, generating the cards, and handing the batch to our print partner.

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Campaign types

You pick the type on the first step of the campaign wizard. Neighborhood Targeting is the map builder. You outline neighborhoods, drop radius circles, and narrow the homes down with property filters like home value and year built. Neighborhood Reactivation works from your job history. You upload a CSV of past job addresses or import them from your CRM, and Mailr mails the neighbors around each one. The job addresses themselves are never mailed — they’re excluded, and they’re added to your suppression list as customers when you submit. Your list mails the addresses you supply, instead of finding neighbors around them. Upload a CSV or pull contacts from any connected CRM, then review the list and remove any rows you don’t want. Where a customer name comes through, it can be printed on the address block instead of “Current Resident”. Free preview run is a trial run. It renders real cards for real homes near an address you choose so you can see what lands in a mailbox, and it mails nothing. Each card uses one free render, up to 10 cards per run. The tile only appears while your workspace still has free preview renders and hasn’t funded mailing credits yet.

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Where campaigns live

In the left-hand navigation, under Campaigns:

• New campaign — the four-step wizard: Type · Targeting · Settings · Review.
• Campaigns — the list of everything you’ve built, with a status pill on each one.

Also under Campaigns: Automations, Designs, and Landing pages. In the list, extra pills tell you what kind of campaign a row is: Preview for a free preview run, Drop N of M for one mailing in a follow-up series, Automated for a campaign an automation created, and a scheduled date (for example “Scheduled · Sep 18”) for a drop waiting for its mail date. Every status word is explained in Campaign statuses and timelines.

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How you pay for a campaign

Credits are your prepaid mailing balance. A campaign spends them in three moves:

1. At Submit, credits are held — not charged. The full estimated cost is set aside so it can’t be spent elsewhere, and the campaign goes to Mailr for review.
2. At production, you’re charged for the cards that were actually produced.
3. Anything that couldn’t be produced is refunded back to your balance.

If a campaign is a multi-drop follow-up series, the whole series is charged up front when the campaign is created. Rates, balances, and invoices are covered in Credits and pricing and Refunds.

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Ways to fill your audience

There are three ways to decide who gets a card, and you can mix them across campaigns:

• Draw it on a map — outline neighborhoods or drop a radius, then filter by property details.
• Mail around your jobs — upload past job addresses as a CSV, or import them from any connected CRM, and Mailr finds the neighbors.
• Let your CRM trigger it — a won deal or completed job starts a neighbor mailing on its own.

The first two live in the wizard: see Choose your audience. The third is set up once and runs by itself: see Automations. Whichever route you use, Mailr always skips the addresses on your do-not-mail list. See Opt-outs and suppression.

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Next steps