How Mailr works

Mailr turns a mailing list into a stack of one-of-a-kind postcards, then follows each one until it produces a lead. This page explains the whole loop in plain language: what goes on the card, what happens when someone scans it, the three ways to run a campaign, and how credits are charged.

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What makes a Mailr postcard different

Every card is built for one household. Mailr’s AI creates an enhanced image of the recipient’s own home, then composites it with your branding, the recipient’s mailing address, and a unique QR code printed just for that card. Two neighbors on the same campaign get two different postcards. The look and content come from two places you control:

• Your brand kit — your logo library, colors, company details, industries, and showcase photos. Every design and landing page pulls from it automatically. See Brand kit.
• A design — a reusable postcard design, front and back, built from your brand kit. You approve a design before it can mail. See Postcard designs.

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From mailbox to lead

A landing page is the web page a homeowner lands on after scanning the QR code on their postcard, and it’s personalized to their address. Because each card carries its own QR code, Mailr knows exactly which postcard produced each scan and each form submission — that’s what lets you tie a lead back to a specific campaign and address instead of guessing. Scans and leads show up in your Tracking dashboard as they happen. If you’ve connected a CRM, leads flow into it and closed deals can be traced back to the mailer that started them — what Mailr calls attributed revenue. See Tracking dashboard and Attribution.

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Three ways to run a campaign

A campaign is one batch of postcards: who gets mailed, which design, and which landing page. Each household on a campaign is a recipient. There are three ways to build one:

1. A neighborhood you choose. Draw an area on the map, filter the homes inside it, and mail it once — good for a seasonal push or a specific neighborhood you already have in mind.
2. Neighborhoods around your jobs. Target the homes surrounding jobs you’ve completed — brought in from your CRM or a simple list of job addresses — so the neighbors see the work you just did.
3. CRM-triggered automations. An automation is a rule that starts a campaign automatically from activity in your CRM — for example, when a job is marked complete. See Automations and Targeting.

Mailr always skips your suppression list — the addresses and past customers you’ve marked do-not-mail. See Opt-outs and suppression.

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How credits work

Credits are your prepaid balance for mailing. Submitting a campaign holds credits for the postcards in it; mail settles those holds as cards actually go out; anything not used comes back to your balance. As the product puts it: “Submitting a campaign holds credits — mail settles them”, “Unused holds are always released back”, and “You see the exact cost before anything mails”. You can “Explore everything before adding a dollar — nothing ever charges automatically.” Full detail lives in Credits and pricing.

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Nothing mails without your approval

“You approve every design before it can mail.” Designs sit in your hands until you approve them, and a campaign shows you its cost before you submit it. See Create a design and Create a campaign.

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Next steps