> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getmailr.com/llms.txt
> Use this file to discover all available pages before exploring further.
> ## Agent Instructions
> Mailr is a direct-mail marketing platform for US home-services contractors. Each postcard is personalized with an AI-enhanced image of the recipient's own home and a unique QR code that leads to a personalized landing page. Campaigns can target a neighborhood the customer draws on a map, the homes around past jobs they upload or import, or fire automatically from their CRM. Mailr does not mail an uploaded recipient list. When answering questions, prefer the exact steps and UI labels from these docs, and direct users to app.getmailr.com to sign in. For anything involving account-specific data, billing disputes, or mail that appears lost, direct the user to support@getmailr.com.
# Design templates
> Browse Mailr's postcard template gallery, filter by industry and card type, and pick the starting point for your own design.
A **template** is a professionally-built postcard layout in Mailr's catalog. You pick the one closest to what you want, and Mailr rebuilds it in your brand — your logo, colors, contact details, and copy. You never mail a template as-is; it's the starting point for a design of your own.
Find the gallery at **Designs → Templates**. The header reads **STARTING POINT · Choose a template** — *"Pick the closest structure. You can change every visual decision later."*
## What you're looking at
Each template shows its front, flips to the back when you hover, and carries a meta line reading **Front + back · 6 × 9 in**, or **Classic front · 6 × 9 in** for fixed-front templates. The hint under the gallery says **Hover to flip · Click to select**.
Templates come in the same two postcard types you'll see everywhere in Mailr:
* **Home Render** — the front is personalized, so each recipient's card shows their own home re-rendered in the style you choose.
* **Classic** — the front is fixed, so every recipient gets the same front. It's still built with your logo, colors, and contact details.
Use the type filter — **All types · Home Render · Classic** — to narrow the gallery to one kind. Full explanation of the difference: [Designs overview](/designs/overview).
## How your industry shapes the gallery
The industries you set in your [brand kit](/designs/brand-kit) drive which templates Mailr puts in front of you. Templates matching your industries carry a quiet **Recommended** badge and float to the top of the gallery.
**Nothing is hidden by default.** Recommendations change the order, not the catalog — every template can be adapted to your brand, and you're free to pick one built for a different trade.
The results line above the gallery tells you exactly what you're seeing: **Showing X of Y templates**, plus a qualifier — *All industries*, *Filtered for your industries*, *Filtered by search*, or *Home Render only* — and, when it applies, **N recommended for \[your industry] shown first**.
## Search and filters
* **Search templates** — a search box that matches template names.
* **INDUSTRY** — a dropdown of checkboxes with its own **Filter industries** search, plus **Clear** and **Apply filters**. Industries you select appear as removable chips above the gallery with a **Clear all** link.
* **Type** — **All types · Home Render · Classic**.
Filtered yourself into an empty gallery? You'll see **Nothing matches that filter** — *"Try clearing the filter — every template can be adapted to your brand."* Clear the industry chips or the search box and the full catalog comes back.
Pick for structure, not for finish. The photo, headline, and colors on a template preview are placeholders — what matters is where the image sits, how much room the copy gets, and how busy the layout is. You direct the look in words at the next step.
## Choosing one
Click a template to select it. The card shows **✓ Selected** and a **Create design →** button, and a sticky bar at the bottom of the page mirrors it — reading **TEMPLATE SELECTED**, or **Select a template to continue** until you've picked one.
Pressing **Create design →** takes you into the Direction step, where you shape the copy and look of your card. The full walkthrough is on [Create a design](/designs/create-a-design).
You need a brand kit with a logo before you can generate. If you haven't set one up you'll hit *"Set up your brand kit before creating a design"* or *"Your brand kit needs a logo before generating."* Start at [Brand kit](/designs/brand-kit).
You can also change your mind later: the Direction step carries a **‹ Change template** link that brings you straight back to this gallery.
## Next steps
Turn the template you picked into an approved postcard.
Set your industries, logos, and colors — they drive the recommendations here.